ALFAJR Kashmiri Gold Shemagh – AS-SAHRA (Desert Sand)

The AS-SAHRA edition takes its name from the Arabic word for desert — a warm, sandy tone woven with gold Kashmiri jacquard detailing. Designed at the ALFAJR Design Studio, this piece carries an earthy, natural elegance that pairs easily with both traditional attire and everyday modern wear.

Made from the finest viscose fiber, the fabric feels soft, breathable, and luxuriously smooth on the skin, with the gold weave warming the sand-toned base rather than competing with it.

Advanced Craftsmanship

AS-SAHRA is woven on 1200-hook automatic jacquard machines, producing intricate patterns with sharp, consistent detail. Our dyeing process keeps the sand tone warm and even rather than washing out over time.

Features & Highlights

• Material: Premium Viscose Fiber – soft, smooth, and breathable
• Color: Desert Sand with gold Kashmiri jacquard detailing
• Technology: Woven on advanced 1200-hook jacquard machines
• Finish: Superior dyeing technique for a warm, lasting sand tone
• Best suited for: Everyday elegance, cultural gatherings, versatile styling
• Origin: Proudly made in Pakistan by ALFAJR KEFFIYEH CO.

Explore More

• Browse the full ALFAJR Gold Collection
• Discover our story: Why Pakistan Deserves Global Recognition in Keffiyeh Craftsmanship
• See our Premium Yemeni Shemagh Collection

Care Instructions

Hand wash gently in cold water with mild detergent. Do not bleach or tumble dry. Air dry flat and iron on low heat if necessary. Store in a cool, dry place away from direct sunlight.

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ALFAJR KEFFIYEH CO. | Authentic Keffiyeh. Timeless Tradition.