🖤 Fawad Farooq’s Vision — Tradition Meets Tomorrow

Fawad Farooq (Muhammad Fawad Suriya) imagined a brand where heritage could live gracefully in the modern world. That vision became ALFAJR KEFFIYEH CO. — a house of authentic keffiyehs woven in Pakistan, made for a global audience. Our promise is simple: protect tradition, pursue excellence, and design for tomorrow.

🌿 Roots: A Legacy Woven With Respect

Our story begins with the discipline of craft — looms humming, yarns aligned, patterns held in memory and method. We honor the language of the keffiyeh: checks that speak of connection, borders that hold their shape, tassels that fall with intention. This is where Fawad’s vision began — with respect for the original and a duty to carry it forward.

📖 Read: Our Weaving Legacy — How Tradition Meets Modern Machinery

🧵 Craft at the Core — Precision You Can Feel

Tradition isn’t a look — it’s a standard. From fine viscose yarns to power looms and 1200-hook jacquard heads, we build clarity into every motif. Patterns read true. Edges stay balanced. Tassels fall clean. This is how our pieces age with dignity and become part of your story.

📖 Deep dive into product: The Making of Our Kashmiri Gold Shemagh • Quality Control That Defines Our Brand

✨ Design for Today — Heritage in Modern Wardrobes

Fawad’s outlook is practical and global. We keep the soul of the keffiyeh intact while shaping it for modern life — lighter blends for travel, versatile tones for daily wear, and styling that moves from street to studio to ceremony. The result is authentic craft that fits the rhythm of the present.

📖 Style guidance: Pairing Keffiyehs With Western Fashion • How Keffiyehs Are Becoming a Global Fashion Statement

🌍 A Cloth That Connects — From Karachi to the World

The keffiyeh speaks across borders — a quiet symbol of unity, dignity, and resolve. Our work is to carry that meaning with honesty. When you choose AlFajr, you support craft families, fair work, and a tradition that belongs to many — worn with respect, shared with care.

📖 Perspective: Global Solidarity Through a Piece of Cloth • The Keffiyeh — More Than a Scarf

🪄 For Every Day, Every Season

We design for real life — campus mornings, studio hours, long travel, quiet prayer, and celebrations. Pieces that layer easily and last well, softening with time.

📖 Try these guides: 5 Ways to Style Your Keffiyeh for Every Season • 10 Modern Ways to Style Your Shemagh, Keffiyeh & Ghutra

🧭 Looking Ahead — The Tomorrow We’re Weaving

Fawad’s vision is patient and future-minded: elevate Pakistan’s weaving reputation, build honest global pathways, and keep the keffiyeh’s meaning clear. As we grow, we’ll continue refining blends, improving finishes, and mentoring the next generation of artisans — so the cloth remains what it has always been: useful, beautiful, and true.

🛒 Explore: Men’s Shemagh & Scarf Collection • Palestinian Keffiyeh Range • New Arrivals

💬 Connect with ALFAJR KEFFIYEH CO.

For collaborations, wholesale, or press features on the AlFajr story, reach our team directly:

ALFAJR KEFFIYEH CO.
SITE, Karachi, Pakistan
📞 +92 333 3192875
📧 info@alfajrkeffiyeh.com
🌐 www.alfajrkeffiyeh.com
📸 Follow our stories — @akeffiyehco

💬 Chat with Us on WhatsApp

© 2025 ALFAJR KEFFIYEH CO. — Authentic Keffiyeh. Timeless Tradition.